Montclair, NJ 07042 862-373-6137 | tedmen4@gmail.com | linkedin.com/in/tedmendelson/
Profile
Group Creative Director / Executive Creative Director with deep experience leading teams and large-scale projects in healthcare advertising. Known for impactful creative that transforms large multi-national brands. Proven track record growing business organically, winning pitches, building teams, and mentoring talent.
Core Skills
Creative strategy - Team building - Creative direction - Copywriting - Art direction - Concepting - New business - Executive leadership
Experience
EVERSANA INTOUCH, NEW YORK, NY 01/2024 – 10/2024
Senior Vice President, Group Creative Director (01/2024 – 10/2024)
Recruited by creative leadership. Reported to the Executive Creative Director of the $90 million West division. Along with my partner, was responsible for all accounts and 20 creatives. Large staff reduction cut this journey way too short.
Helped lead the team that won the company’s first oncology account at Gilead worth $7-10 million dollars
Pushed the work on Cologuard past the expected to meet rising client expectations and launch new campaign. Successfully lead creative efforts to equip clients with multiple brand stories for different market scenarios
Accounts included Trodelvy, Giliead Clinical Trials, Biktarvy KOL program, Biktarvy non-personal, Seagen, Exact Sciences, Taiho
GSW, NEW YORK, NY 12/2017 – 10/2023
Senior Vice President, Group Creative Director (11/2020 – 10/2023)
Responsible for leading up to 80% of the business. Reported to the Executive Creative Director and solely oversaw 18 creatives.
Helped lead winning pitch for $8 million Camzyos business from BMS. This was significant because BMS had just acquired Celgene, one of our main clients
Successful launches for Celgene/BMS’s Reblozyl, Inrebic, Onureg
Senior Vice President, Creative Director (12/2017 – 11/2020)
Worked across NY and LA offices to pitch and maintain multiple accounts.
Helped lead winning pitches: Six Amgen brands, Astellas pudexa, Neurolign
CONCENTRIC , NEW YORK, NY 06/2016 – 12/2017
Senior Vice President, Creative Director (06/2016 – 12/2017)
Responsible for leading half the agency business and new business pitches.
Co-lead winning Alexion Ultomiris pitch
Helped grow Sunovion COPD business organically by 20%
DIGITAS HEALTH , PHILADELPHIA, PA 04/2009 – 06/2016
Vice President, Group Creative Director (05/2012 – 06/2016)
· Oversaw Crestor, Xiidra, Lialda, Vimpat. All experienced market growth year over year
· New business creative leader
Vice President, Creative Director (04/2009 – 05/2012)
Was recruited to elevate digital model to AOR. For starters, produced agency’s first TV spot, then produced many more. Guided stake holders to think like brand builders, market shapers, client upsellers, rather than just being deliverers
of things.
Lead copy creative director on Crestor and Neupro
SAATCHI & SAATCHI HEALTH AND WELLNESS , NEW YORK, NY 04/2006 – 04/2009
Vice President, Associate Creative Director (04/2007 – 04/2009)
· In addition to promotion, given newly minted role of brand navigator on Seroquel, also oversaw Nexium, Frontline Plus
Vice President, Group Copy Supervisor (04/2006 – 04/2007)
· Responsible for mentoring creatives and fostering a more consumer, brand-thinking culture. Cardio, Pet health, Urology, Psychiatric
MCCANN ERICKSON , NEW YORK, NY 04/1998 – 06/2006
Vice President, Senior Copywriter (04/2002 – 04/2006)
Senior Copywriter (04/1998 – 04/2002)
Sold the winning worldwide campaign for Motorola, I Can’t Believe It’s Not Butter, and shot the most successful Xbox spot up until that time. And those weren’t even my day-to-day accounts—Black & Decker, Gateway Computers, Nikon, Clearasil, Woolite.
Education
BA, Psychology, Cum Laude, Boston University, Boston, MA
BS, Mass Communication, Boston University, Boston, MA
School of Visual Arts, Concept and Portfolio, New York, NY
Awards
Clio Health, Cannes Health, Lürzer’s Archive, Ad Age Top 20.
References available upon request.