The brief: Make oncs feel the symptoms of myelofibrosis. (In the process of collecting hardware.)
Featured in Lurzer’s Archive Cannes Edition and at Cannes, the two campaigns below for the National CMV Foundation put the world’s number #1 cause of birth defects, CMVirus, on our mental maps.
Jennifer Aniston, other amazing women, and The Beatles, help millions of women with dry eye symptoms in this gorgeous awareness campaign.
It shows women the love, or what we like to call, eyelove.
The scary thing about Non-Proliferative Diabetic Retinopathy, is that it isn’t scary enough to Eye Care Professionals. Going blind is a real threat. This campaign educates on the importance of stopping NPDR early.
When you’ve been living with multiple myeloma in remission for as much as ten years, that first relapse is a punch in the gut. This warm, encouraging effort shows folks there’s still a plan for an enjoyable future.
Hey look! A pop up! Wait, it’s digital? No, wait, it’s part paper ? But it’s experiential. Oh my god, all those key words apply here. What the hell is this thing that crushed it for Onureg during Covid. It’s a little of everything but a ton of fun and unexpectedness. Part future, part nostalgia. Got scratch ‘n sniff. For real. (For those of you who even know what that means lol. Hit play. Gratefully, the client did.
Having arthritis means more than having to put up with pain and discomfort, although it certainly means those things. You start to compensate, and sacrifice. You lose a part of who you are. You lose, your Mojo, or in the case of this campaign, your Movo. It's the first of two campaigns you'll see here, which though didn't end up running, did end up winning a lot of business. They're ideas that can obviously show up everywhere and do everything ideas today need to do.
In tennis, your second serve isn't as strong as your first. Not true with great creative. Here's another option just as strong as the first.
Sometimes the accounts that don't have big budgets, ie: Black & Decker, have a generous sense of humor. Just an observation from a creative who doesn't only do humor, but certainly loves to.
Ah, to get away from it all. You just might need a few Black & Decker tools to make your oasis a home. As for losing your mind, well, at least you've got the crickets to keep you company.
I think when you demonstrate great execution in a wide variety of categories, it shows there is a common denominator across audiences. People want to feel engaged, invited and connected. Otherwise people have no reason to care or engage back with you.
Paragard is a tiny T-shaped contraceptive device that does more than protect against pregnancy. It protects against, well, let's have the ads speak for themselves.
Binge Eating Disorder (B.E.D.)
Binge Eating Disorder is a devastating secret for three million people in the U.S. This campaign was the first major effort to get the desperately needed conversation going. BED now successfully has it's place in the dialogue with bulimia and anorexia, and most importantly between those who have it and their doctors. Here's one of our TV spots with tennis great Monica Seles from our full campaign, which put B.E.D. on the map.
The Neupro Patch
"It's on." For those with Parkinson's Disease it means their medicine is working. It means they're engaged with life again. And with the Neupro Patch it also means the patch is sticking to your skin and on the job. Such a simple idea and a huge success for the brand. Check out our beautiful site by clicking on the big Neupro logo below.
